by justin
9. June 2009 02:03
In case you were wondering, like me, where the name Bing came from here is the reason.
A New Product Deserves A New Brand
Our research around Bing showed that it connoted “fast,” “easy,” and “delight”—all qualities that mapped very naturally to the search experience. It was also seen as the friendliest and most approachable name option.
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